About Fashion Anarchy
Fashion Anarchy by Brainchild Events gives emerging, local designers a platform to showcase their inspiration, innovation and creativity in front of St. Louis media, shoppers, educators, established designers and other industry professionals. We cultivate a competitive fashion atmosphere and provide a foundation for fashion designers, merchandising professionals and the beauty industry locally and regionally. As one of the main supporters of local designers in St. Louis for 12 years, Brainchild Events and Fashion Anarchy aim to educate our audience on the design process—from inspiration to rack—and make St. Louis the next fashion capital.
Established in 2019, Fashion Anarchy gives designers an outlet to show how creative they can be under pressure. Each designer uses a team of hair stylists and makeup artists and are provided with fabric and a theme. Designers are given just 48 hours to complete their projects, which puts them in a deadline-driven environment that pushes them to expand their creativity and think on their feet.
“Local designers are the foundation of a successful fashion community within every city.” -Dwight Carter, Brainchild CEO and founder of Fashion Anarchy
Fashion Anarchy 2020
Participants will be given 48-hours for each event to create one look based on a concept/theme given to the designer and team. The sequel to Pins and Needles Designer Competition, Fashion Anarchy takes the concept to a more industry-related event.
The Preliminary Challenge (Events 1 and 2): Participants will be given 48-hours for each event to create one look based on a concept/theme, fabric and hair/makeup team given to the designer. Each Fashion Anarchy preliminary Live-Stream event will consist of three designers. The winner of each event will advance to the final in November.
Dates:
1. July - 1st Round [July 30 ] - Live Stream
2. August - 2nd Round [August 25 ] - Live Steam
3. November – FINAL COMPETITION [November TBD] - Onsite
Prizes include:
Business Prize Package - This package will help the future of your business provided by fashion industry business professionals valued at $30,000.
Collective Thread:
1. Design Consultation - Design Team will review and advise on concept, raw materials, and construction
2. Pattern Development - Digital pattern created in base size
3. Raw Material Sourcing - Formulate sourcing strategy based on need
4. Prototype - First sample cut and sewn & Sample Evaluated by Design Team
5. Tech Pack Template - Provide instruction to make design ready for manufacturing
Source Retail Consulting:
6. Creating a Business Plan – Template Included
7. Cash flow Planning – Set up monthly expectations and expenses
8. Profit Margin Strategy – Cost Of Goods Sold vs Market Value from a Buyers Perspective
9. Creating Long Term Relationships with Buyers – What type of terms to offer and creative ways to extend yourself to buyers.
10. Ways to penetrate your market - Identify potential customers and still maintain brand equity
11. Market Week vs Trade Shows vs Regional Markets - Where should you be?
12. Post Media Coverage
Stars Design Group:
13. For the reward package, the winner will be provided an Associate Membership into our United Coulture Community for a year. As a part of the Community, the designer will have the opportunity to collaborate with other designers and influencers on a global scale. The United Coulture Community, hosted by Stars Design Group has access to design projects with large brands and retailers that come in house, not only providing opportunity for expanded visibility, but also a boost in income and designers are compensated for client projects that are launched.
14. Access to office for showroom, meetings, collaborative opportunities (we-work) 5 hours/month.
15. Monthly Mentorship with Bret Schnitker: Bret CEO and President of Stars Design Group is a fashion industry executive with nearly 30 years working in all facets of the sector. During his tenure at a $3b retail organization, Bret managed greater than $1b in retail as Director of Design and Development, which cultivated his design aesthetic and aptitude for trend forecasting. In his role with Stars Design Group, he brings vast technical expertise in all categories of the apparel industry, fulfilling design and manufacturing for major brands and retail on a global footprint.
16. Events: Being a part of the United Coulture, the designer will be able to participate in community events, such as popups and educational programs.
17. Representation: The designer will be represented as a part of our Design Community through website and social media and to help foster opportunities.
JUDGES
EMILY LANE is a serial entrepreneur with 25 years of experience, Emily’s expertise in business development, brand strategy, and marketing, propels businesses to viability, profitability, and market leadership. At Stars Design Group, she is delighted to pair her passion for fashion and design, with her specialty of helping businesses next level, pivot, and thrive.
To answer the question of what started her interest in the fashion industry – she has always looked at dressing as a form of art. It was her way to express herself freely, even from a very early age on. She can’t remember a time that she wasn’t interested in Fashion & Art!
Annie Miller is a veteran of the fashion industry, working in all facets of design and manufacturing. As cofounder The Collective Thread, Annie directs design and development services, as well as the education sector and small batch manufacturing. The mission of The Collective Thread is to empower women through education and sustainable skills.
Amanda Bauer is the Director of Marketing for KDR Designer Showrooms, a leading interior design showroom for fine furnishings, textiles and wallcoverings in the Midwest. She has experience and proven success in developing integrated marketing strategies for B2B and B2C companies with a focus in luxury, fashion and home interiors. Amanda currently serves on the Fashion Group International of Saint Louis board as Marketing Co-Chair. As a strong advocate for the local fashion community, she is proud to represent KDR in the partnership with Fashion Anarchy to provide interior fabrics for the design competition.
Amanda’s interest in the fashion industry began just after college, when she moved to New York City to accept her first role working for a NY-based fashion design group.
Emily Huey has been passionate about the business of fashion since her first job in retail at the age of 16. After a Career as a Buyer, she began educating Fashion students to become mindful leaders in the Business of Fashion at both Siba and Fontbonne University.
In 2018 she joined Source Retail Consulting. They provide robust merchandise planning, cash flow forecasting, and open to buy plans for independent retailers. Her satisfaction comes from seeing her clients realize financial freedom and peace of mind, and her students becoming successful business leaders.
Jon Lewis is a dynamic, results oriented senior executive with solid experience in both entrepreneurial and fortune 500 companies. Considered a leader within the retail community, he has a record of achieving sales and profit goals in ever-increasing roles of responsibility. Jon has extensive experience in the intimate apparel category, along with women’s accessories and swimwear, directly managing or developing licensing strategies for premier, global brands. He has been at president level, general manager for over 12 years, and a senior level sales executive for 10 years prior. As a corporate manager with premier companies in the category, Jon has built a reputation on his ability to assemble a high performance team, his leadership, and success in the marketplace.
Fashion Anarchy 2019 Information Slideshow
Fashion Anarchy Final Event 2019 SlideShow
Fashion Anarchy Facebook Page